Align orders, media spend, creator content, customer feedback and competitor moves on one timeline. The system detects change, tests the evidence, assigns an action and writes the measured result back into the next decision.
Sales tell you what happened. Customer conversations and competitor moves help explain where the change came from. Both belong in the same investigation.
A /
What you connect
Your authorised business records
1
Orders & inventory
Read demand alongside sales and available supply.
Order / SKU / Stock
2
Paid media & creative
Compare cost, budget allocation and creative performance.
Campaign / Creative / Spend
3
Creator partnerships
Trace partnership cost, content output and working history.
Creator / Content / Cost
B /
What Panoverse collects
An ongoing view of the market
1
Customer conversations
Identify use cases, recurring friction and shifts in sentiment.
Theme / Sentiment / Source
2
Competitor activity
Follow launches, creative angles and audience response.
Competitor / Angle / Engagement
3
The creator landscape
Evaluate your partnerships against the wider market.
Category / Audience / Performance
Aligned by SKU, campaign and day
One business question. Internal records and external evidence to examine together.
Read-only access
Revocable OAuth where supported. APIs or exports for other business sources.
History included
Backfill available history to establish a baseline specific to your brand.
Clear boundaries
Your brand’s data is stored and computed separately. Missing data stays unknown.
02 / INVESTIGATION
A change is a starting point.
An explanation takes work.
Statistical models do the counting. Agents test explanations against supporting and contradictory evidence. Every finding leads back to a record.
WORKED EXAMPLE / PET-HAIR CLEANING
Why are more customers
mentioning hair tangling?
INV / 001 20 → 64
Establish that the change is real.
Mentions rise from 20 to 64 over two weeks. The detector compares historical windows; the agent then examines who is speaking and whether one source is driving it.
3.2×Increase in mentions
58%Negative sentiment
Relevant mentions
20
Previous window
64
Current window
Source: labelled comments on the same theme. Counts and sentiment are compared across two historical windows.
Evidence record / A
41
distinct accounts
Across 2 platforms
41 distinct accounts across two platforms discuss the issue, with no single origin driving the conversation.
↳ Comment archive · Cross-platform source check
01 + 02 → 03
A content angle worth testing.
The customer problem exists, current creative leaves it unanswered and the market shows engagement potential. Prepare a hair-cleaning demonstration, with the acceptance test agreed before execution.