Kolect is a creator-matching agency working with DTC beauty, skincare, and wellness brands across the US and UK. Before Panoverse, the growth team was piecing together intelligence from five separate tools — and still missing the moments that mattered.
Context
When Jenny Diaz joined Kolect as Head of Growth in late 2025, the team was running paid social campaigns on behalf of 14 client brands, with a creator roster of about 200 partnerships. The operational pattern: every morning, two growth analysts would spend ~45 minutes each cross-referencing screenshots from a social-listening tool, a competitive-analytics tool, a creator-discovery platform, a sentiment-monitoring dashboard, and a spreadsheet where they manually tracked Amazon BSR for the client brands that sold there.
The output was a morning Slack message in the #kolect-growth channel. The output should have been decisions.
Problem
Three things were going wrong:
- They were reactive, not predictive. By the time a creator posted and started to trend, a competitor had usually already reached out. Kolect was catching hooks on day three; winning would have meant catching them on day zero.
- Channel blindspots.None of their tools covered Reddit or AI search. They'd been burned twice by negative Reddit threads climbing into r/SkincareAddiction visibility before anyone on the team noticed.
- Synthesis was manual. Five tools with five different data models meant a human had to stitch narratives together. That human was an analyst; that analyst was expensive; and the narratives were inconsistent.
I had two smart people spending the first hour of every day assembling a picture of what happened yesterday. That's twenty hours a week we were paying to look backward.— Jenny Diaz, Head of Growth
Approach
We connected Panoverse to Kolect's 14 client brands in January 2026 — one onboarding call per brand, URL paste, competitor disambiguation, channel auth. Full rollout took three days.
The team's new morning ritual: open Panoverse, read the Overview brief for each brand, scan the priority-ranked signal queue, act. Total time per brand: ~4 minutes. Total time for the whole roster: ~50 minutes for one person, not two.
Three specific Panoverse capabilities did most of the lifting:
- Cross-channel signal rankingcollapsed five data streams into one priority queue. If it didn't show up in the queue, they stopped looking for it.
- Creator discoverysurfaced creators with unusual organic velocity in the brand's category before they became expensive to partner with. Kolect signed three high-fit creators in their first quarter that their old tooling never flagged.
- Reddit monitoring caught two brand-reputation threads within six hours of posting — in both cases, Kolect drafted a pitched reply via the agent and neutralized the thread before it reached 500 upvotes.
Result
After 90 days:
- ROAS on paid social went from 1.8× to 3.1×, averaged across all client brands. The single biggest contributor: earlier creator engagement, which meant signing partnerships at lower negotiated rates.
- The monitoring stack consolidated from five tools to one. Three tools were cancelled outright; two moved from full seats to read-only licenses for edge cases.
- Analyst time dropped by ~9 hours per week, reallocated entirely to proactive outreach and client strategy.
The thing I didn't expect: it's the first tool my team actively looks forward to opening. They've never said that about a dashboard before.— Jenny Diaz
What they would have missed
Three specific moments in Q1 that Kolect wouldn't have caught on their old stack:
Looking forward
Kolect is expanding into APAC client brands in Q3 and plans to add Panoverse as a default deliverable in their agency retainer — clients get a white-labeled brief, powered by Panoverse under the hood.